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When the pure, cool beauty of the Arctic is blended with the simple elegance of Danish design,
a new era dawns: it’s Bering-Time.

 

When a vision is born from an adventure

 

When Danish adventurer and businessman Rene Kaerskov jumped out of a helicopter into the ice cold of the Arctic, directly over the North Pole in 2008, he had no idea that he was parachuting into a new era.

 

Because at that moment in time, landing safely at the most northerly point of the globe, his heart was conquered by the cool, simple beauty and infinite white expanse of the eternal ice. Overwhelmed by these fascinating impressions, he also captivated his business partners back home in Denmark with his descriptions of the exquisite splendour of the Arctic landscape. During passionate discussions, the vision of a new watch brand slowly took shape. A watch brand which would be as pure, clear and breathtakingly beautiful as the Arctic itself.

 

The idea for BERING Watch Design was born.

 
 


René at the North Pole

 

 

When one name is responsible for writing history

 

Exactly 280 years ago, the Danish sailor Vitus Bering braced himself for a daring adventure: in 1728 he set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named the Bering Strait in his honour. Vitus Bering was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering-Time! 
Treading new ground, venturing into unknown territory: the Danes Vitus Bering and Rene Kaerskoy link these ideas with the BERING brand. This is the only way in which a vision can become reality. And so the brand BERING is successfully made up of the perfect combination of extraordinarily hard materials and an extremely flat design.